Swingle helps with hoops to plant one million trees in Mile High City

Denver CO – Swingle Lawn, Tree & Landscape Care, in partnership with the Denver Nuggets, the Mayor’s office and the Denver Parks & Recreation Department, are all striving to help plant one million trees in the Mile High City by 2025.

Larry Baird, Marketing & Communication Manager at Swingle, and James Younger, Account Executive for Corporate Partnerships with Kroenke Sports Enterprises, teamed with the Denver Nuggets to create a cause marketing program appropriately named TREES FOR THREES to benefit the city’s Mile High Million Tree Initiative.

“This is a perfect fit for Swingle and the cause marketing programs that we develop to embrace an environmental and corporate responsibility. At the same time it brings a unique experience to our community’s sports fans,” said Baird. He hopes TREES FOR THREES will become a Nuggets tradition that will also help the Mayor’s office reach their goals to plant one million trees in the Metro area.

Denver Mayor John Hickenlooper is featured in the pre-game public service announcement that’s displayed on the Pepsi Center’s Jumbotron at every Nuggets home game. The PSA explains that every time the Denver Nuggets score a three pointer during their home games, Swingle will help plant one more tree for The Mile High Million Tree Initiative.

Mayor Hickenlooper said, “By connecting people with trees, the Mile High Million Tree Initiative encourages citizens, businesses and community groups to invest in the future of our urban environment so Denver can be a more inviting place for future generations to live, work and play. We are grateful to Swingle and the Denver Nuggets for helping us promote this initiative.”
 
Younger stated, “The Pepsi Center could not be happier to have Swingle as a new partner of the Denver Nuggets as three pointers definitely create quite the hoopla at the Pepsi Center. Every time the Nuggets make a three pointer the fans go crazy and jump at the chance to get a TREES FOR THREES-logo tee shirt from one of the Nuggets Dancers. The fans really seem to love them.”

The Denver Nuggets traditionally make eight to ten three pointers per game. With 41 home games per season this could possibly translate into 336 to 420 trees for The Mile High Tree Initiative and for the citizens of Denver. GO NUGGETS!

"Trees for Threes" is one of many ways Swingle supports Denver and Colorado Front Range communities.